In fact, more than 90% of our…- Unity SeptemUnity’s update after its press release. Who is impacted by this price increase: The price increase is very targeted. We’d like to clarify some of your top questions and concerns: We want to acknowledge the confusion and frustration we heard after we announced our new runtime fee policy. I find it hard to believe this will actually go through.”įaced with such criticism, Unity rushed to address concerns and posted an update in a tweet on X. We often factor in engine fees when making decisions on projects, and at face value the math goes towards Unreal Engine if we factor in free installs of demos, free to try versions on iOS, and playtests on Steam. In a message on social media, TinyBuild CEO Alex Nichiporchik said, “There’s not a single dev out there that would look at the announcement and think it was a good idea. Brandon Sheffield, an indie game developer at Necrosoft and contributor to Game Developer, wrote an article about the fees and other problems with Unity entitled, “ The Death of Unity.” Sheffield suggested that developers consider switching game engines to something else.Īs that story and many other posts on social media reflect, skepticism is running high about Unity’s intentions and whether the impact is as small as the company says it will be when it comes to affecting small game developers. Unity’s new pricing.Īs you might expect, this did not go over well with developers, judging by social media responses. Unity left some doors open, saying that devs could forego the fees if they chose to monetize using Unity’s ad services. But with that said, this price increase doesn’t impact the significant majority of our customers.” “From our perspective, we’re working on ensuring that there’s an accurate exchange of value between Unity and its customers. It’s a business model change,” acknowledged Marc Whitten, Unity Create president, in an interview with GamesBeat. For anywhere from one to a million installs, those users will pay 20 cents per install. Normally, Unity Personal usage is free, and subscribers for Unity Pro pay $399 per seat.īut under the changes announced today, Unity Personal and Unity Pro users will pay fees if they hit $200,000 in revenue in a year and 200,000 lifetime installs. Starting on January 1, 2024, Unity will charge a Unity Runtime Fee for any game that surpasses a revenue and lifetime install in the preceding 12 months. What Unity did Voodoo has a lot of hypercasual hits.Ī year after Unity raised prices for enterprise and professional versions of its game engine, Unity on Tuesday added a new charge for smaller developers who meet thresholds for revenue and installs. Many of them are free, and they monetize through ads. These games have been extremely popular, producing billions of downloads. The companies in question are hypercasual game makers, which means they make games where the gameplay is simple but addictive and a round of the game can be played in less than a minute. The letter from the nine game companies is a sign of an unprecedented backlash again Unity’s move, which is meant to balance the “value exchange” between Unity and its customers, a Unity executive said earlier this week in an interview with GamesBeat.
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